We open Israel for security vendors. And then we sell.
We are a two-founder go-to-market team that has done this before: we took New Relic, PagerDuty and StrongDM from zero in Israel to multi-million-dollar ARR. We don't hand you a market study. We carry the number.
$ unit972 enter --market IL --vendor <you> [wk 01] ICP and top 50 target accounts ..... done [wk 03] meetings with real buyers ......... 10+ [wk 06] go / no-go with buyer evidence .... GO [mo 03] POCs at target accounts ........... running [mo 06] lighthouse customers .............. in progress [mo 06+] partners, renewals, expansion
One of the most security-mature markets in the world. One of the hardest to enter from abroad.
Relationships close deals
Banks, insurers, telecoms, defense and government buy from people they know and trust. A cold email from abroad rarely gets a CISO meeting.
Strict, local buying routes
Regulated sectors run long security reviews, local tenders and public-sector frameworks such as Project Nimbus. Knowing the route is half the deal.
Israeli vendors play at home
Many security categories have a strong local player. Winning takes a sharp position against them, not a translated global pitch.
Not a consultancy. Not a first hire. A team that sells from month one.
| Big-4 market study | Hiring a country manager | Unit 972 | |
|---|---|---|---|
| What you get | A report | One person, still learning your product | A working sales motion: pipeline, partners, first customers |
| Time to first buyer meetings | After the study | 3 to 6 months to hire and ramp | Weeks. We already know the buyers |
| Who carries the number | Nobody | The hire, after ramp | We do, from the first month |
| Local relationships | Borrowed | Whatever the hire brings | 20+ years with Israeli CISOs, CIOs and procurement |
| How you pay | Fixed fee, upfront | Salary and equity, whatever the results | Small retainer plus success fee. We earn when you sell |
Three phases. Each one ends with something you can count.
1 · Validate
weeks 1–6- Ideal customer profile and top 50 target accounts
- 10+ meetings with real buyers, not desk research
- Local competitors, partners and pricing mapped
2 · Land
months 2–6- POCs and first lighthouse customers
- References in finance, telecom and government
- Project Nimbus and cloud marketplace routes
3 · Scale
month 6 on- Reseller and integrator channel
- Local presales, renewals and expansion
- Custom add-ons built on your platform
Commercial model. Phase 1 is a fixed fee, credited against phase 2. From phase 2, a monthly retainer plus a success fee, or an exclusive reseller margin. Most of what we earn depends on what you sell.
Security categories where Israeli budgets are moving now.
AI and agent security
Securing models, agents and the tools they call as enterprises put them into production.
Offensive security and pen testing
Autonomous and continuous testing for organizations that run regulator-driven tests every year.
Application security
Developer-first security for one of the densest software engineering communities in the world.
Security operations
Agentic SOC and automation for security teams that are short on people and long on alerts.
We have done exactly this before.
As Webiscope, our founders were the exclusive Israeli partner of global SaaS vendors. We built each market from the first meeting, scaled to multi-million-dollar ARR, and sold the company to Aman Group in 2023.
AI-first, so our time goes to your buyers.
Every repeatable task runs through AI. That keeps our cost low, lets us run several vendors in parallel, and keeps both founders in front of customers instead of spreadsheets.
- Target account mapping and enrichment AI · founders pick the list
- Personalized first outreach and follow-ups AI drafts · founders send
- Meeting briefs and call summaries AI · every meeting
- CRM updates and stalled-deal alerts AI · automatic
- Proposals, tenders and security questionnaires AI drafts · founders approve
- Add-ons and integrations on your platform AI-assisted development
Is Israel worth it for you?
In 30 minutes we can tell you whether Israel fits your product, who would buy it, and how fast it can pay back.
sharon.priel@gmail.com
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